Posted by HT on May 22nd, 2008 in
Biz Topics An excellent brand is more than just a good logo. Use the following terms and definitions when evaluating the brands you find tonight.
Delivery on Promise
A good brand has a well-defined (either implicit or explicit) promise to its customers, and consistently delivers on that promise. For each brand you visit tonight, try and define what their promise is, and how they deliver.
Memorability/Ownability
The brand uses color, typography, logo and other design elements such as layout and dress of retail locations in a consistent manner. Creating distinctive elements and using them consistently not only makes a brand memorable, but keeps other companies from using the same elements.
Superior Offering or Service
The brand’s product or service works more consistently, tastes better, or provides a more satisfying experience than the competition.
Fulfills a Need/Innovates
The brand takes an existing product or service and elevates it to a new level by re-imaging, redesigning, or combining it with a new approach.
Tags: Branding, Business Lessons, Field Trip, Marketing
Posted by HT on May 14th, 2008 in
Lectures/Podcast Growing an Entrepreneur
Lessons:
1. Try, Fail, and Learn, Grow – Try Fry Cry
a. Find Your Passion (What are you good at?)
b. Hang on the edge of your comfort zone
c. Failure Teaches Fast
2. Social Media use to network, build your identity and try out projects
a. Facebook – Launch Tool, Events, Fan Pages, Podclass.com
b. Twitter – Follow people in your field of learning
c. Blogs – i) Start your own blog ii) RSS Feeds of people in your field iii) Find advisors
d. Organize Local events – i) Meetup.com, barcamp.org, mobilemondays, wikiwednesdays, startupdinners ii) Volunteer for events to surround by smarter people where you can learn
3. People, People Technology
a. Find your team
b. Find your team style
c. Find your team, Style your team likes
d. Find your team, Style your team, Likes that breeds success
Info about Sudha
Ignorance to breed success. The first woman to raise venture capital in the New England states. 120 people and met in 40 days to get first million. She didn’t know about it, might have been scared off if she did.
Advices
When you think about what you don’t know, get to know it.
A milestone to live and die by – measurement of success.
Its about the people. An important milestone – find people.
The more you try, the luckier you get
When you know how to do something, get someone else to do it. Go find something else to do
Practice scaling and “doing business for others” as an exercise
Marketing to Students – Facebook Marketing
Hand around and find or create a group to network with people
Find local meetups to evangelize to people, these people have the local knowledge on the market
If you don’t ask busy people exactly what help you need, they can’t help you.
One Lesson: “Find Great People. Not just people who mean well, but GREAT people who can help”
Always be looking at the people, give a chance to people
Growing an Entrepreneur
Lessons:
1. Try, Fail, and Learn, Grow – Try Fry Cry
a. Find Your Passion (What are you good at?)
b. Hang on the edge of your comfort zone
c. Failure Teaches Fast
2. Social Media use to network, build your identity and try out projects
a. Facebook – Launch Tool, Events, Fan Pages, Podclass.com
b. Twitter – Follow people in your field of learning
c. Blogs – i) Start your own blog ii) RSS Feeds of people in your field iii) Find advisors
d. Organize Local events – i) Meetup.com, barcamp.org, mobilemondays, wikiwednesdays, startupdinners ii) Volunteer for events to surround by smarter people where you can learn
3. People, People Technology
a. Find your team
b. Find your team style
c. Find your team, Style your team likes
d. Find your team, Style your team, Likes that breeds success
Info about Sudha
Ignorance to breed success. The first woman to raise venture capital in the New England states. 120 people and met in 40 days to get first million. She didn’t know about it, might have been scared off if she did.
Advices
When you think about what you don’t know, get to know it.
A milestone to live and die by – measurement of success.
Its about the people. An important milestone – find people.
The more you try, the luckier you get
When you know how to do something, get someone else to do it. Go find something else to do
Practice scaling and “doing business for others” as an exercise
Marketing to Students – Facebook Marketing
Hand around and find or create a group to network with people
Find local meetups to evangelize to people, these people have the local knowledge on the market
If you don’t ask busy people exactly what help you need, they can’t help you.
One Lesson: “Find Great People. Not just people who mean well, but GREAT people who can help”
Always be looking at the people, give a chance to people
Tags: Branding, Business Lessons, Marketing, Mentorship, Social Media