Lessons:
For large item purchases (e.g. Tesla Roadster), have a “lockout” period to maintain branding and make sure people don’t start selling your item on eBay
Innovators’ Dilemma again – Tesla took the market space that Toyota and Detroit manufacturers won’t be moved to jump into the area

2nd Keynote: Sustaining Entrepreneurship in Biotech and Its Global Impact – John C. Martin, PhD, President and CEO, Gilead Sciences
- Biotech lies at the intersection of life sciences and technology: Health focused companies that capitalize on the increase in scientific understanding of biology and genetics
HL: “Don’t be boring. Make Biotech as sexy as Tesla motors”
Healthcare Challenges and Opportunities:
- Globalization makes disease travel faster
- IP in developing world to attract investors

AIDS Developing World Challenges:
- More than 30 million infected
- 4.1 million new infections per year
- Life expectancy in sub-Saharan Africa: 47
- Without AIDS, life expectancy would be 62